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About us

Hero, an international brand-focused consumer-foods group, was founded in 1886 in Lenzburg, Switzerland. Shortly after the turn of the century it started its international expansion with its first subsidiaries in Spain, the Netherlands and Italy.

In 1995, Dr. Arend Oetker acquired a majority shareholding in Hero and re-positioned the Group to focus on branded business. Business segments that no longer fitted this brand strategy were divested.

Business acquisitions strengthened our core Infant Nutrition, Baby Food and Fruit categories. In parallel, the Group embarked on a major geographic expansion program. Today, Hero is committed to producing high-quality, nutritious products in its core product categories of Infant Nutrition and Fruit.

The Group’s operations are based predominantly in Europe, North America, Middle East/Africa and Turkey/Central Asia. In 2009, the Group generated revenues of close to CHF 2 billion with over 4,000 employees in more than 30 countries. Since 2003, Hero has been in private ownership. Dr. Arend Oetker is the majority shareholder.

Hero Baby is the only Baby Food brand within Middle East & Africa to offer a complete portfolio from infant formula Milk to an extensive range of baby Food weaning products (Cereal, fruit jar, desert jars, meat & vegetable jars, biscuits & juices).